Good morning Guest

Pixels helps bring about the Digital Revolution

Pixels provides BrightSign media players to achieve the “highly accurate synchronisation” required for the most comprehensive presentation of digital creativity ever to be staged in the UK. 

Dunstable, 2 September 2014. Pixels UK Ltd, a European distributor of digital media players and AV systems, today announced that it has supplied 50 BrightSign media players for the Digital Revolution exhibition at London’s Barbican Centre.

Digital Revolution: An immersive exhibition of art, design, film, music and videogames, which opened on 3 July and which closes on 14 September, is described as “an immersive exhibition of art, design, film, music and videogames” and “the most comprehensive presentation of digital creativity ever to be staged in the UK“. The exhibition will tour the world after its London run.

The BrightSign media player is normally deployed in digital signage applications. It is, however, characterised by its ability to deliver content to a screen with absolute accuracy and reliability, and this capability was critical for the designers of Digital Revolution, 59 Productions.

“We specified BrightSign players because they are reliable, they give flexible playback, they’re at a good price point – but most importantly, because they deliver highly accurate synchronisation,” said Richard Slaney, Creative Director, 59 Productions. “We’ve worked with BrightSign players before, and they’ve always been very stable - which is key for museum and gallery work.”

The immersive and interactive exhibition brings together for the first time a range of artists, filmmakers, architects, designers, musicians and game developers, all pushing the boundaries of their fields using digital media. It also looks at the dynamic developments in the areas of creative coding and DIY culture and the exciting creative possibilities offered by augmented reality, artificial intelligence, wearable technologies and 3-D printing.

59 Productions led the media design for the exhibition, working with a wide range of contributors and artists to create a variety of different pieces, including projection design, interactive pieces, apps and more.

“For the installation piece based on the feature film Gravity we wanted to create a playback across 18 screens that were perfectly in sync, to recreate the ‘lightbox’ that was used to make the film,” continued Slaney. “BrightSign players were a perfect low-cost reliable solution to allow us to do this.”

“Being able to use the BrightSign players to auto-update from a media server meant that, as we were creating different edits for the piece, we could easily update content over the network without needing to access the players and cards,” he explained. “This worked really well in a site where access to each player would have been complicated.”

“Our experience of working with BrightSign players has been extremely positive once again,” concluded Slaney. “We’ve specified hundreds of players on different projects across the globe, and look forward to continuing to do so as the products develop.”

Pixels does not just distribute and resell BrightSign media players. Key to its success in projects like Digital Revolution and the exhibition of a new work by Michael Nyman at the Summerhall Arts Centre in Edinburgh – which also featured BrightSign players - is the value that it is able to add that can extract the maximum possible performance and usability from the media players. Pixels specialises in adapting the equipment to the requirements of the most exacting customers.

“For Digital Revolution, being able to synchronise what appeared on each screen with total accuracy was vital to the effect that 59 Productions was trying to achieve,” said Norman Garland, Managing Director of Pixels. “While most digital signage installations don’t require that same degree of accuracy, this project demonstrates once again the power, flexibility and ease of use that BrightSign media players bring – and these allow the highest levels of creativity. Those are characteristics that are of significant value, whatever the application.”

The cost-effective BrightSign media player is characterised by precise, reliable performance. A powerful media-handling platform with robust interactive capabilities and compelling ease-of-use, it is widely deployed in challenging digital signage – and other - environments around the world.

About Digital Revolution

This immersive and interactive exhibition brings together for the first time a range of artists, filmmakers, architects, designers, musicians and game developers, all pushing the boundaries of their fields using digital media. It also looks at the dynamic developments in the areas of creative coding and DIY culture and the exciting creative possibilities offered by augmented reality, artificial intelligence, wearable technologies and 3-D printing. Digital Revolution is on at the Barbican Centre until 14 September 2014. www.barbican.org.uk/digitalrevolutionnews

About the Barbican

A world-class arts and learning organisation, the Barbican pushes the boundaries of all major art forms including dance, film, music, theatre and visual arts. Its creative learning programme further underpins everything it does. Over 1.5 million people pass through the Barbican’s doors annually, and hundreds of artists and performers are featured. The architecturally renowned centre opened in 1982 and comprises the Barbican Art Gallery, a second gallery The Curve, Barbican Hall, the Barbican Theatre, the Pit, Cinemas One, Two and Three, foyers and public spaces, a library, Lakeside Terrace, a glasshouse conservatory, conference facilities and three restaurants. The City of London Corporation is the founder and principal funder of the Barbican Centre. www.barbican.org.uk

About 59 Productions

59 Productions is a creative direction, technical design, and projection team, best known as the video designers for the London 2012 Olympic Opening Ceremony, which was viewed by an audience of over a billion people. 59 also led the design of the David Bowie is exhibition for the Victoria and Albert Museum (V&A), marking the company's expansion into the world of exhibition design – an exhibit that was described as "brought to life by technology and united in sound and vision in a way rarely seen in a museum." It was the first time that the V&A had asked a theatrical design company to lead the design of an exhibition. The company works in set design, video projection design, exhibition and events design, film, theatre, and interactive production. www.59productions.co.uk

About Pixels

Pixels specialises in supplying HD and 4K UHD digital media players and visual display technology for the digital signage, professional AV, presentation, broadcast and information display markets.  Pixels is an authorised distributor for BrightSign and has been supplying and supporting BrightSign’s products to the UK and European markets since 2009. For further details contact: Norman Garland: ngarland@pixels.uk.co or visit www.pixels.uk.com.  Call +44-1582-515253.

Press Contact:  

Peter van der Sluijs
Neesham Public Relations

Tel: +44 (0) 1296 628180
Email:
peterv@neesham.co.uk

(R) Dave Benett, Getty Images
Photo caption:
Pixels provides BrightSign media players to achieve the “highly accurate synchronisation” required for the most comprehensive presentation of digital creativity ever to be staged in the UK.
Photo (R) Dave Benett, Getty Images.